
Dope eh? What you are looking at is one of the final submissions for a design challenge between third year students of the post-high Transportation Design School and a partnership with BMW. The thesis brief was “Designing the BMW of 2015, interpreting the language evolution and the trademark essence, in view of the company’s future perspectives”. The students’ concept work focused on individuating wishes, needs, tastes and life style of an individual turning 35 years old in 2025. Their stages of development, comprised of discovering inspiration sources within natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.
“Working with BMW following the concept requirements and quality standards of their trademark has always been a goal and an excellence milestone aimed at by the Istituto Europeo di Design of Turin” states César Mendoza, IED Turin Director.
More pictures of this and other concepts after the jump.
